A recent passion: Creator/President of Plentii (plentii.com), a progressive web project designed to reinvent the language of the finance industry for a Gen-Y audience.  (update: Plentii is currently going through a reinvention, more details coming soon.)

In this post, you’ll find an overview of Plentii beginning with this video tour of the site…

 

A TOUR OF PLENTii

The main goal of the project:  Simplify and reinvent the language of personal finance, then make that information both entertaining and relevant to our specific audience.  The reinvention began with reframing the world of personal finance in an easy to navigate structure…

“In life you do three things with money… Earn it.  Spend it.  Save it.”

Personal finance was too often made up of complex jargon that seemed geared to finance professionals.  This easy-to-understand “Earn-Spend-Save” framework allowed a new generation to quickly find useful and actionable content to suit their specific interests, without having to decipher financial terms.

To bring Plentii alive visually, I hired the Design & Branding team of Monika Kehrer and Adam Goldberg, principals of  TRÜF Creative in Los Angeles.  In a site geared toward becoming smarter about your finances, we all felt the brand identity should embrace the look and evoke the feel of money.  By weaving the styles, textures and intricate guilloche patterns of currency into the fabric of the site, we created lush backgrounds to frame branded content.  And in the spirit of reinvention, we created a logo  that was a twist on the traditional piggy bank icon…

By liberating the piggy bank with wings and a reality-based photograph, we created an image to subtly reinforce how the valuable information on Plentii could make anyone “fly.”

THE PLENTii HOMEPAGE

The branded content, created specifically to marry “pop-culture and finance,” consisted of articles, videos and an interactive quiz platform.

THE PLENTii ARTICLES PAGE

THE PLENTii VIDEOS PAGE

THE PLENTii QUIZ PAGE

Articles were created specifically to illuminate the specific financial concerns of Gen-Y, framed and written in their tone and language.  Quizzes were designed to circumvent the traditional, dry delivery of finance information by creating easy-to-digest “quick takes” on specific topics, providing useful information in an interactive, fun format.  The video elements were created with a unique, pop-culture tone as well and you’ll find more info on those elements elsewhere in my portfolio.

Authenticity was key across the board in all the branded content.  Though overall content direction was guided by me, the voices on individual pieces reflect some of Gen-Y’s most talented authors.

As you saw in the intro video at the top, we also created a feature attached to every article and video called, ‘Live Conversation.’  This allowed authors and/or audience to engage topics in a more personal and more immediate way.

For further information on the creation of Plentii, or to put my expertise to work for you, give me a shout!  In the gallery below, you can browse additional site/brand images created for the project as well.

I look forward to connecting with you!

Tranq